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更新日期：2019-04-11
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From product launches to conferences to weddings, events can be complex projects involving multiple vendors and hundreds of attendees, and bound by a fixed budget. Events are often complex to plan, organize, and implement, and as such there are similarities between event management and project management. An event of any size can benefit from a well thought out plan and timeline. If you are working with a team of volunteers, a detailed event plan can help clarify roles and responsibilities. Event planning is also important for understanding your target audience, creating effective marketing, and organizing logistical details.
event template was designed to give planners, their teams and their partners the ability to see what items need attention before they are due. It has been created to be a simple event planning timeline that illustrates all the major deadlines on a single summary slide. The template should be a useful resource for planners who are managing teams and vendors.
Organizing an event requires meticulous planning and a disciplined focus on details. Often, that planning can get lost amongst complicated documents that are difficult to read. Staying on top of the plan by meeting milestones well ahead of their deadlines is key to the success of an event planning business.
The event template creates a timeline visual that is easy to read and understand. Visually presenting the major milestones on an event planning timeline clearly communicates what needs to be done and by when, in order to meet the plan's goals. An event Gantt chart or timeline that is easily accessible and easily shared also means planners, organizers and contributors will never lose sight of pending milestones.
you’ll find event templates to support your event management process - simply download and share with your team via email, the cloud, or as a printed document. These templates are customizable and ready to use for planning your next tradeshow, training event, or annual company party.
What to Include in a Strategic Event Plan
The planning process may begin with a brainstorming session as you consider the purpose of your event, what you hope to accomplish, and what resources are available. Keep in mind that, while it’s important to cover all your bases and not overlook important details, there is something to be said for brevity. Being concise - perhaps even limiting your event plan to one page - can encourage clarity and make you more likely to follow it. Keeping a plan short may be especially useful if you are creating an event template that other members of your organization will use to arrange future events. Having a clear protocol to follow will make it easier to maintain standards and requirements as team members and event details fluctuate.
As you think about how to craft an event that will meet your objectives, here are a few things to keep in mind and include in your plan:
Purpose of Event: In addition to vital event details like dates, times, location, and other logistics, it’s important to know what you hope to achieve. Do you want to accomplish a specific goal such as fundraising or education? Maybe you want your event to meet several objectives, such as launching a product, increasing brand awareness, and boosting sales. Keeping the purpose of the event in mind can help you develop an effective strategy for meeting those objectives.
Target Audience: Identifying your target audience and their needs can guide your marketing efforts as well as your event planning. How will you meet their needs? How will your event stand out from the competition?
Event Benefits and Value: Once you determine what your audience needs, you can identify the speakers, entertainment, activities, and messaging that will be most effective. Does your event offer a unique value proposition that potential attendees won’t want to miss?